Challenge
RetailCo was struggling with an outdated e-commerce platform that couldn’t handle peak traffic during sales events. The existing system was slow, difficult to maintain, and lacked modern features customers expected.
Solution
We implemented a comprehensive platform modernization strategy:
Technical Approach
- Migrated to a headless architecture using modern frameworks
- Implemented edge caching and CDN optimization
- Redesigned the checkout flow for better conversion
- Integrated with modern payment providers
Key Features
- Performance: 70% faster page load times
- Scalability: Handles 10x traffic during peak periods
- Mobile: Responsive design with mobile-first approach
- Analytics: Real-time insights into customer behavior
Results
The new platform delivered impressive results:
- 40% increase in conversion rate
- 70% faster page load times
- 99.9% uptime during peak sales events
- 25% reduction in cart abandonment
Technologies Used
- React for the frontend
- Node.js for the backend
- PostgreSQL for data storage
- Redis for caching
- AWS for hosting and CDN
Conclusion
By modernizing their e-commerce platform, RetailCo was able to provide a better customer experience, handle increased traffic, and see significant improvements in key business metrics.